CLASSIFICATION OF THERMAL EQUIPMENT OF PUBLIC CATERING ENTERPRISES

Abstract

The paper systematizes the material on various approaches to the formation of a system that implements feedback from large retail chains to customers and the formation of sustainable loyalty based on this feedback. The paper examines some aspects of the loyalty program of the Magnit retail chain from the perspective of general methodology of cognition, which applies the marketing of material values in the form of goods with a relatively short life cycle, such as food products. The paper concludes that the Magnit retail chain is working on improving the quality of interaction with its customers. For more than three years, she has been implementing a project in the field of customer service, which aims to make the company easier, faster, more accessible, and more loyal to its customers. However, the company’s customer service system does not contribute to increasing customer loyalty. In fact, customers who believe in the concept of the project but experience negative consequences of its implementation tend to lose their loyalty and switch to competitors.